If I can have it my way, I'd rather be strutting around the globe in designer outfit from head to toe, with my entourage in tow. To me, this idea could only be a distant dream that I won't even try to catch but to Chiara Ferragni, it's the life she's living.
You have to give it to her, in an industry where everyone is aesthetically pleasing and their income coming from an influx of products who wish to 'dress you', 'feed you', or just 'use you' thereby making it difficult to to decline a sponsorship even if the product doesn't represent who they really are, she has been successful in tapping into a niche market. Let's give credit to her then boyfriend Riccardo Pozzoli (this is an attempt at my part to drop his name as he is absolutely deserving of the commendation as well. Not to mention he and Chiara used to be my favorite blogger couple) who's one half of the brain that strategically planned where Chiara's career as a blogger should pan out. Whereas other bloggers are non-discriminative of brands, accepting whatever comes their way, Chiara Ferragin (with the help of Pozzoli) concentrated on targeting the high-end market. She dressed herself in designer stuff, which seems ostentatious to others, that eventually everyone who are someone in the designer labels industry welcomed her presence. Furthermore, her importance was acknowledged.
Here is the living Barbie doll of the blogging industry:
You have to give it to her, in an industry where everyone is aesthetically pleasing and their income coming from an influx of products who wish to 'dress you', 'feed you', or just 'use you' thereby making it difficult to to decline a sponsorship even if the product doesn't represent who they really are, she has been successful in tapping into a niche market. Let's give credit to her then boyfriend Riccardo Pozzoli (this is an attempt at my part to drop his name as he is absolutely deserving of the commendation as well. Not to mention he and Chiara used to be my favorite blogger couple) who's one half of the brain that strategically planned where Chiara's career as a blogger should pan out. Whereas other bloggers are non-discriminative of brands, accepting whatever comes their way, Chiara Ferragin (with the help of Pozzoli) concentrated on targeting the high-end market. She dressed herself in designer stuff, which seems ostentatious to others, that eventually everyone who are someone in the designer labels industry welcomed her presence. Furthermore, her importance was acknowledged.
Here is the living Barbie doll of the blogging industry:
All photos from theblondesalad.com
No comments:
Post a Comment
Go ahead, make my day :)